Search engine optimization (SEO) is the process of making your website visible to search engines, such as Google, in a way that gives your site preferential visibility. To drive organic traffic to your site, you need to optimize your on-page SEO and user experience, which Manta helps with. Depending on the package you choose, you’ll get a number of tasks the team will perform, including content updates, increasing engagement and keyword research. If you’re just starting your website, what I would do is google the keywords I want to rank. The search results will show me 100 results, and then I try to find pages where I can place links to my website.
Organic ranking
- To deliver a great user experience (UX), you must make it convenient, safe, and enjoyable for your target audience to interact with your website.
- Regularly conduct technical SEO audits of your website to check for technical problems that could seriously harm your search performance.
- To describe all the features and data reports Google Analytics has to offer, we would need a separate ultimate guide.
- This helps people who are interested in what you’re offering find your products, content, or services, increasing organic traffic and helping you grow.
Use Semrush’s Link Building Tool to start building quality backlinks. The term “SEO” can also refer to a person, such as a “search engine optimization expert” or similar. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.
It covers everything from technical stuff, through content and CTR optimization to monitoring and analysis of your progress. The best practice is to place the focus keyword near the beginning of the title tag. A well-written title tag and meta description is your only chance to catch the user’s attention in the SERP. If your blog content area width is 800px, it is an overkill to use 2500px-wide images. It can be very useful for content-heavy websites (like news magazines or larger blogs). If you run a WordPress website, there’s an official AMP plugin to help you with implementation.
A sitemap is a structured list of all pages on a website available to be crawled by search engines. Having one is yet another way to let crawlers find all your pages. Today, I never create blogs below 2,000 words, if my goal is to rank for a focus keyword. Think about “how to make the post as relevant as possible”, not “how to stuff the post with keywords so that Google thinks it’s relevant”. Last but not least, you should use the focus keyword in the anchor text of your internal links. If your focus keyword is “outdoor sports” and you’ll feature an image of a man climbing the mountain, you don’t have to use the alt text “a man performing an outdoor sport”.
Use strong, relevant keywords.
Especially if you have a small website with a couple of well-interlinked pages. It’s basic advice, sure, but it’s amazing how many sites I come across where this is in place. So they’ll have a headline, post snippet and a Click here or Read more button in a vertical line. As you can imagine, ‘Read more’ is the only link they have in place.
It uses strategies like on-page SEO, technical SEO, and keyword research to make your site more visible to potential customers. They stuffed them into content to trick the search engine algorithms and ensure high rankings in organic search. On the other hand, some confirmed ranking factors only have a very small impact on the rankings. On page SEO refers to the optimization techniques applied directly to a website’s pages to enhance their visibility and ranking in search engine results. It involves optimizing content, HTML source code, and other on-page elements SEO Anomaly to align with search engine algorithms. Keywords is the most basic process in SEO because it aims to serve the most relevant information to its users.
Patrick is a co-founder of Sitebulb, a technical SEO auditing tool. Advertising revenues accounted for more than 76% of the $348 billion that Google generated in 2024. So while search functions remain its core product, it depends on its advertising business. Because your navigation is at the top of the page, Google sees those links first. Let’s say you have two links pointing to a page on your site… and both of those links are on the same page.