Your target audience and business goals will inform the way you define and organize content. This type of SEO audit will involve on-page efforts like image optimization but largely refers to performance metrics like site speed and security. A technical SEO audit will identify opportunities to fix, eliminate, or reorganize code, prevent spam, switch from HTTP to HTTPS, and more.
That means all of your backlinks—the links to your website from another one—are someone else’s external links. When most people think of “links” for SEO, they think about backlinks. You can find out if any meta descriptions are missing, as well as if they are too long or too short. In general, it is good practice to ensure all of your pages have title tags, none of which are longer than 60 characters. If you and a competitor have sites that stand shoulder to shoulder on the SERP, then even the most basic of issues could be the catalyst that determines who ranks at the top. So in my opinion, even the most basic of housekeeping issues should be addressed.
Stage 3: Finding content-related issues
During an initial audit, Cadence found that their URL taxonomy was disorganized, affecting their SEO performance. By creating a more structured site architecture, Cadence helped Google better recognize which pages were most important, improving rankings for the key pages. To be truly effective, radio marketing should be supported by a strong SEO foundation. If someone hears about your business and then searches for related keywords online, they should be able to find you easily. If your SEO isn’t up to par, the impact of radio ads is greatly diminished.
The first step was conducting a thorough backlink audit, identifying toxic links using tools like Ahrefs and Google Search Console. An SEO audit is essential to succeeding in terms of Search Engine Optimization. Understanding what the audit is for and even doing it is not the most important aspect, but rather the actionable results that are derived from the audit.
signs your business needs an SEO audit
In that regard, it is important to improve your website speed. First thing that you have to determine is whether your website is working properly. Before anything else, you need to create a viable strategy that will help you establish your goals. Yes, an SEO audit helps us determine how our SEO Anomaly website is performing. But, if you are a small website, you do not have to overdo it. Concentrating on stats can be a waste of time especially if there are other things that you have to take care of.
- When I was leading marketing for PlushCare, a telemedicine provider that was acquired for $450M, we did some crazy things in the name of search engine optimization (SEO).
- Inspect your sitemap in Google Search Console to make sure it’s correctly configured and free of errors.
- In other words, it’s the analysis by the tool that’s important, not necessarily the “score”.
- When looking at the results of your website crawl, find any 404 pages that are linked from your content.
Search Atlas
You can get people to your site by using high-quality content aimed at the right search intent and audience. Combining all these insights with your site’s user behavior and engagement data will make your SEO audit come alive. It helps you understand how people use your site and how they experience it to pinpoint pages to improve. Export your findings from Google Analytics and Search Console to include in your website audit comparisons. In the ever-evolving world of digital marketing, auditing your SEO performance is not just beneficial; it’s essential. Understanding how your website ranks and performs can unlock the secrets to increasing traffic, enhancing user engagement, and ultimately driving conversions.
Content-related issues are a broad topic which often benefits from manual analysis alongside tool-based reports. If you see a lot of pages in this report you might want to look into your internal linking. It’s best to not use the same keywords to internally link to multiple pages. The “Redirects” report will show you internal links which are redirecting to other pages.