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Technical & Strategy Consulting

Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings. Choosing the right tool can be the difference between making minor tweaks and undergoing a full-scale SEO overhaul. By understanding your requirements and comparing the strengths of these tools, you can ensure that you’re making the most informed decision for your website’s SEO strategy.

seo audit

Often, it’s a suspicious BHS Links backlink, but other times, it’s not a fair penalty. When I started working on the website, I noticed the website traffic was going down rapidly, which alarmed me to run a quick penalty audit. Compare your audit results between crawls to track your progress. But if you prioritize speed and being able to work with just one tool for many key SEO tasks, Semrush’s My Reports is the better option.

  • We also offer SEO auditing services to marketers and agencies that don’t have the in-house expertise to provide this service to their clients.
  • We’ll guide you in determining the most crucial optimization steps to prioritize, ensuring your website reaches the first page of search engine results pages (SERPs).
  • If you are serious about increasing your search traffic, the $18 Pro subscription to Claude is the way to go and is WAY better than ChatGPT which costs $200/month.
  • Otherwise, both can be indexed by search engines, cause duplicate content issues, and undermine your website rankings.
  • We’ll also discuss how to maintain SEO health going forward, including adapting to Google’s changes and using automation/AI to stay ahead.

Website Accessibility Checklist

seo audit

However, for someone looking to learn where to get started in order to successfully complete a technical SEO audit, this is a great place to begin. There are also a number of excellent speed testing tools available, including PageSpeed Insights from Google and my personal favorite, GTmetrix. But in regards to external links specifically, if your page has no outgoing links, it affects all of the benefits of external links as discussed above. External links are often used to back up sources in the form of citations. For example, if I am writing a blog post and discussing metrics from a study, I’ll externally link to where I found that authoritative source.

seo audit

Helpful Links

seo audit

This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard. Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable. You can waste hours each month collecting data from various platforms.

How To Conduct A Content Audit Step-By-Step

seo audit

And to make it easier, I’ve created a free website audit checklist that you can refer to as you follow along. Our SEO team leaves no stone unturned to help your business’s website — or your clients. We also offer SEO auditing services to marketers and agencies that don’t have the in-house expertise to provide this service to their clients. This article is very useful and amazing for me and those who do marketing through SEO.

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How to Rank Higher on Google: 17 Strategies for 2025

To avoid future duplication, make sure all NAP data is identical across platforms. Monitor your GBP regularly to maintain a consistent, powerful presence in local search results. Use localized keywords in your descriptions to attract nearby customers. Ensure your operating hours reflect any variations, such as holiday hours, to keep customers informed. Multiple-location clients can build trust, authority, and a robust online presence across different regions by consistently leveraging guest blogging opportunities.

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  • From increasing sales to drawing in new business, improving your Google Maps ranking can benefit your business in a variety of ways.
  • Simply put, you’ll need plenty of links to the page to rank it higher on Google.
  • Developing the skill set to utilise social media is essential for the businesses to grow.

When you use high quality images, you give users enough context and detail to decide which image best matches what they were looking for. For example, if people are looking for “daisies” and come across a rogue edelweiss in search results, a higher quality image would help them distinguish the BHS Links type of flower. The snippet is sourced from the actual content of the page the search result is linking to, thus you have complete control over the words that can be used to generate the snippet.

How to Track Your Keyword Rankings on Google

As we all know the recent Facebook updates earlier this year make organic engagement quite difficult. However, using keywords in your post and directing traffic from your other social media sites may help. As Google favours pages with engagement and Facebook is no different. You will have a friends list, people will add you as a friend and you can add others. By filling out your details on your own personal profile, you will be able to rank your name.

improve google ranking

Effective responses to customer reviews can significantly improve your business’s reputation and ranking on Google. Engaging with customer reviews fosters trust and can motivate positive revisions. Sometimes, your brand name is mentioned in a post without a link. You can use a tool (or Google) to find the unlinked brand mentions and ask the webmasters to change them to a link. The chances of your request being accepted are high since your brand is already mentioned in their content.

improve google ranking

So if you had an outstanding resource about SEO, I might consider adding it to that page. That’s because resource pages are pages that someone created to link to the best stuff on a given topic. Explore the largest, fastest, and freshest backlink management tool. Then you can reach out to them and ask them to link to your relevant page instead. In fact, WordPress reports that 70 million new posts come out every month. But when we got this infographic in front of the right people, they were happy to embed it on their blog.

Enhancing your GMB ranking involves a combination of profile optimization, customer engagement, and media usage. Google prioritizes businesses with updated business hours, enhancing their relevance in search queries. Making sure your business categories and keywords are relevant improves your ranking, similar to how using the correct currency code ensures accurate financial transactions. Relevance refers to how well a business matches the search intent and keywords used by potential customers.

improve google ranking

She thrives on solving complex problems and creating scalable strategies. A single backlink from a trusted, reputable source can have a significantly greater impact than dozens from low-quality sites. Quality always outweighs quantity when it comes to building a strong link profile.

If you’ve done research on the other side of SEO — the bad side — you may be finding yourself tempted to consider it as an option. Not all searches have a featured snippet, others might even have two, like this one. Mobile usability is a very important part of your Google rank in 2022. If you haven’t developed and tested a mobile site or responsive site yet, this is the year to do it.