Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings. Choosing the right tool can be the difference between making minor tweaks and undergoing a full-scale SEO overhaul. By understanding your requirements and comparing the strengths of these tools, you can ensure that you’re making the most informed decision for your website’s SEO strategy.
Often, it’s a suspicious BHS Links backlink, but other times, it’s not a fair penalty. When I started working on the website, I noticed the website traffic was going down rapidly, which alarmed me to run a quick penalty audit. Compare your audit results between crawls to track your progress. But if you prioritize speed and being able to work with just one tool for many key SEO tasks, Semrush’s My Reports is the better option.
- We also offer SEO auditing services to marketers and agencies that don’t have the in-house expertise to provide this service to their clients.
- We’ll guide you in determining the most crucial optimization steps to prioritize, ensuring your website reaches the first page of search engine results pages (SERPs).
- If you are serious about increasing your search traffic, the $18 Pro subscription to Claude is the way to go and is WAY better than ChatGPT which costs $200/month.
- Otherwise, both can be indexed by search engines, cause duplicate content issues, and undermine your website rankings.
- We’ll also discuss how to maintain SEO health going forward, including adapting to Google’s changes and using automation/AI to stay ahead.
Website Accessibility Checklist
However, for someone looking to learn where to get started in order to successfully complete a technical SEO audit, this is a great place to begin. There are also a number of excellent speed testing tools available, including PageSpeed Insights from Google and my personal favorite, GTmetrix. But in regards to external links specifically, if your page has no outgoing links, it affects all of the benefits of external links as discussed above. External links are often used to back up sources in the form of citations. For example, if I am writing a blog post and discussing metrics from a study, I’ll externally link to where I found that authoritative source.
Helpful Links
This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard. Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable. You can waste hours each month collecting data from various platforms.
How To Conduct A Content Audit Step-By-Step
And to make it easier, I’ve created a free website audit checklist that you can refer to as you follow along. Our SEO team leaves no stone unturned to help your business’s website — or your clients. We also offer SEO auditing services to marketers and agencies that don’t have the in-house expertise to provide this service to their clients. This article is very useful and amazing for me and those who do marketing through SEO.