Last, but certainly not least, are the free tools offered by The HOTH. We have an entire menu of free tools anyone can access after signing up for an account. Here are some tips we like to use at The HOTH to find the best keywords for a client. In this way you can use CPC values to determine whether a keyword would fit into your strategy. For example, the keyword “personal injury lawyer” has an estimated CPC value of $110! That means advertisers are willing to pay $110 every time someone clicks their ad.
The more backlinks a web page gets from high-authority sites, the better its chances of ranking higher in the SERPs. These are keywords that get a significant amount of searches each month yet aren’t very competitive. By targeting SEO Anomaly these keywords, you can rank higher in search results and attract more visitors to your site. With this understanding of how search engines rank pages, let’s explore how SEO works.
- Republishing is also a great opportunity to promote your post again on social media and newsletter, or starting a new link building campaign.
- We strive to understand your business and your target audience so your strategy is unique to you and your goals.
- Content is a crucial part of any SEO strategy — after all, content allows you to rank in search results, attract site visitors, and convert leads.
White hat vs black hat SEO
If you require users to log in, fill out forms, or answer surveys before accessing certain content, search engines won’t see those protected pages. It’s possible to block search engine crawlers from part or all of your site, or instruct search engines to avoid storing certain pages in their index. While there can be reasons for doing this, if you want your content found by searchers, you have to first make sure it’s accessible to crawlers and is indexable.
Optimizing a Website for Google Search
Use a tool like Google Search Console or Keyword Explorer to find out what keywords a URL is already ranking for. Knowing what keywords and phrases you already rank for is often a good starting point before you begin optimizing for new keywords. Enter your domain into Keyword Explorer to see all of your top-ranking keywords by search volume. To specifically focus on on-page SEO elements, use the search bar to identify the issues directly related to on-page optimization.
For your website to appear in search results, search engines must be able to crawl and index your pages. So, it’s important to identify any crawlability and indexability issues. Here, you can find a comprehensive list of on-page SEO and technical issues impacting your website’s search performance. Keyword research tools let you discover and analyze keywords based on the seed keywords you enter. Keyword research is the process of identifying the most relevant and promising keywords for your business.
It’s a free tool that tends to give a more accurate feel of how your site loads to actual users. Your first step is to benchmark your site’s current loading speed. That way, you know where you’re at before you start making changes. So if your site is hard to use, uses intrusive popups and ads, and has a bunch of broken links… people aren’t going to link to it. UX can indirectly help with SEO because people are more likely to share and link to user-friendly site.
Then, compress them before uploading them to your site with a free tool like Squoosh. “Black hat SEO” refers to techniques and strategies that attempt to spam/fool search engines. While black hat SEO can work, it puts websites at tremendous risk of being penalized and/or de-indexed (removed from search results) and has ethical implications. If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other. Despite the acronym, SEO is as much about people as it is about search engines themselves.