And if you want to manage all the processes more efficiently, try working in sprints and analyzing the results of each work week. Finally, your SEO strategy must be aligned with the latest Google requirements and recommendations. Considering that they change from time to time, it’s important to keep an eye on the updates and adapt your plans accordingly. For example, let’s say you write a blog post about making a chocolate cake. You mention that there are different types of chocolate you can use to make the cake. You have a previous blog post you made where you discussed the best types of chocolate for baking.
Chapter 4: Optimize Your Content for Key SEO Factors
Including images can help you rank in Google Images and drive more traffic. Start by writing descriptive alt text to explain your images to both search engines and users who rely on screen readers. Internal links are the links that point from one page of your website to another. Since older pages typically have higher page authority, linking new pages to older content helps search engines find and rank them.
☑ Showcases your experience and expertise
If you’re not using SEO Anomaly HubSpot, you can try using a free tool like Xenu’s link crawler. It may seem counterintuitive to include external links throughout your page considering we just covered multiple reasons why internal linking is so important for on-page SEO. Write a compelling meta description that summarizes the page’s content and encourages users to click through from search results. Also, the longer visitors are on your website, the more time Google has to crawl and index your site pages.
Imagine you have a web page ranking in the #8 position for its keyword. If all the sites ranking in the top 10 are of comparable site loading speed, then speed is unlikely to make an SEO difference. This is because Google weights quality more heavily than speed.
- It basically means maintaining a clutter-free, distraction-free, and easy-to-use user interface.
- By taking a holistic approach, you are “checking” as many boxes as you can for Google, giving your site the best shot at ranking and increasing overall organic traffic.
- This helps Google discover images they may have otherwise missed.
How to Write the Perfect Page Title With SEO in Mind
Use tools like Surfer SEO or Frase.io to automatically calculate the perfect length for you based on real SERP data. Over time, as you practice writing more, you’ll get a general feel for writing at a good reading level. That means a middle school student should be able to understand the sentence structure and vocabulary of your content. As a general rule of thumb – The average piece of content should be written at an 8th-grade reading level. You need as little duplicate content on your site as possible to avoid keyword cannibalization issues and other SEO issues. The last step is simply to use a tool like RankMath Pro to generate and add the FAQ schema to your site.
